{ "media_type": "text", "post_content": "I have a product launch tomorrow and am trying to temper coverage expectations without sounding like I’m blaming a lack of media interest in COVID. How are you managing client expectations now?", "post_id": "5e6a1baa17cc11001a58391a", "reply_count": 4, "vote_count": 4, "bowl_id": "5a99d0eaf3a24900132cf9b4", "bowl_name": "PR and Communications" }

I have a product launch tomorrow and am trying to temper coverage expectations without sounding like I’m blaming a lack of media interest in COVID. How are you managing client expectations now?

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Yeah this is not a blaming situation. It’s fact. Show them tweets from reporters who straight up say they don’t want PR pitches right now unless it’s legit in Covid experts or on the stock market. Not only is it inappropriate to pitch brand/product news, but you will likely get called out for it. Also tell your clients how much media are personally impacted right now. Working from home, skeleton crews, etc

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I’m corporate side and our agencies are advising us to hold non essential news for now

I’d advise the client to hold off on any news given the current news climate to avoid appearing tone deaf.

If the product is something that can actually help people (like the slack update) does that change things?

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