I have an engineering degree/technical background but due to some reorg changes I’ve been aligned with marketing. Is this something that’s inconsistent with my skill set? Or is the role of marketing..

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Posting as :
works at
You are currently posting as works at

Keep in mind that MBA can be viewed as a reset

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Changing to becoming a more technical position? Where is the marketing world headed in 5 years?

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FWIW @OP, our digital strategy practice now sits in a group called “Customer & Marketing” - so it’s potentially not far off where you sit. “Digital" is typically owned by the CMO these days.

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More analytics but probably different from your engineering skill set. Are you young and planning to do MBA? What do you see yourself doing longer term?

Yes I’m a year 2, planning on doing an MBA a couple more years down the road, but worried that this alignment will divert my career path. I see myself staying in the business side of things, especially leading teams of engineers and designers

And what roles were you in before reorg?

What role in marketing? Product marketing manager?

I was doing digital strategy before in a business analyst position (design workshops, helping to build out use cases/MVPs, etc). And more of a marketing platform dev/consulting position

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