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IBM or tech mahindra for same package?
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How does one get into experiential advertising?
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Not sure, but it sounds more boring than what you’re doing.
in my humble opinion, OP, performance marketing is only good for clients and collecting a pay check. absolutely zero fun unless you enjoy data, and that is usually owned by a data analyst or strategist.
I imagine it's a lot of social so insta, til tock, fb etc. Depending on their budget, maybe some non conforming like subway (9x16) etc. That's just format though, content... Who knows. I suggest subtly suggesting a creative approach as it's probably going to be very technical. My 2 cents
Definitely learn more and could be exciting. Funny thing the company might not know exactly what you will be doing either! Have any many conversations as possible.
^ That said, you can make good money doing it. Maybe freelance at it and see if you like it.
Go for it. Sounds like an amazing opportunity and sounds like you can make of it what you wish.
Good luck.