I have mostly produced traditional tv spots and have an opportunity for a performance marketing producer position at a large tech company and I’m unsure of what kinds of things I’d be producing. Was told it could be display, social, YouTube but not sure what it would look like. Any ideas?

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Posting as :
works at
You are currently posting as works at

Not sure, but it sounds more boring than what you’re doing.

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in my humble opinion, OP, performance marketing is only good for clients and collecting a pay check. absolutely zero fun unless you enjoy data, and that is usually owned by a data analyst or strategist.

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I imagine it's a lot of social so insta, til tock, fb etc. Depending on their budget, maybe some non conforming like subway (9x16) etc. That's just format though, content... Who knows. I suggest subtly suggesting a creative approach as it's probably going to be very technical. My 2 cents

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Definitely learn more and could be exciting. Funny thing the company might not know exactly what you will be doing either! Have any many conversations as possible.

^ That said, you can make good money doing it. Maybe freelance at it and see if you like it.

Go for it. Sounds like an amazing opportunity and sounds like you can make of it what you wish.
Good luck.

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