I have no formal experience, but a lot of informal experience, and am wanting to step into a formalized PM role. What is the best way to pitch myself and my background? Is it more about confidence in my skill set?

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Your skills will drive the conversation. List them and list what you see on PM job requirements. Figure out gaps and fill them. You might also need to take an adjacent role, like product support/operations at a small company and cut over to PM in 1-2 years once you show promise.

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This - going directly into PM is going to be a lot harder

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