I haven’t looked at it yet and don’t have time for it, so can someone summarize Cannes 2022 in 5 words for me, please?

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Agency wins, humanity loses. Fuck.

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More BIPOC folks, more fun.
(Seriously this was the most creative Cannes ever and I believe its 100% due to having the most non-white people I’ve seen in years in attendance)

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💯🙌🏻

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💸 and now hiring freezes!

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A circle jerk with yachts

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HAHAHAH I love this one.

Boondoggle: one or two words?

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Alotta virtue signaling fake ads

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Anyway, look at my trophies

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I GOT COVID-19!

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Liz Taylor does the least

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Is Cannes still a thing?

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That is not five words

If my company keeps ponying up the money to send me on a vacation to the south of France, I don’t care.

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ADD1 it was a general you not a direct to SAD thus the asterisk. Larger point is that it still effects budgets esp heading into a rumored recession.

Competition for people wanting visas

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Yet another Cannes-mocking post

Busted

NFTs.

LOOK AT ALL MY SELFIES!

Another year, another missed invite.

Suck me, I’ll suck you

My last significant award was 5 years ago, I try every year to make at least one award winning idea. Honestly coming up with something is the easiest part, but it’s a lot of hard work passing through internal bullshit, client bs, production money, submission money, industry lobby. So making award winning work, despite the increasing amount of trophies and categories is actually a hard pull. And even the most annoying linkedin creative deserves some credit and most importantly deserves to be happy about it.

Of course award shows doesn’t come without its own crap, after all the industry is rotten and award shows is a reflection of it. And it’s ok to be critic. It needs to be done. We need to say how unrepresentative the jury is, when fake ideas win, when there’s too many charity work that doesn’t solve problems.

But jealousy is real. A lot of people snubbing Cannes will be happy if they won.

Product development disguised as ideas.

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