I hope next year’s ad show judges have enough wisdom to skip past any questionable case studies for ideas that “set out to make a difference in the russian/Ukrainian war.” Please do not hijack this horrible moment creatives!

likesmartfunny
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IDK, dude. I think that Applebees placement on CNN should win a Media Lion.

likeupliftinghelpful

They made a whole category for covid 😪

likefunny

Yeah, but a lot of us said the same thing about COVID, plenty of agencies used that to win awards... And plenty of creatives awarded it.

like

Unless I'm miss remembering Go Back To Africa, I don't think there was any sales or revenue stats in the case study. Lots of press,.lots of engagement around the anti-racism of the idea. But it was for a travel company. How many trips back to Africa did they actually sell?

like

Putting the finishing touches on a Ukrainian warrior Metaverse game powered by a angry emoji faces.

Just kidding.

non fungible war crimes

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