I joined an indie agency in NYC a few months ago. Nice and talented people, but their creative work is not outstanding. My copy partner and I felt like we could help them push the envelope, but even tho we try, they still like to play it safe... They “get” the ideas, but aren't willing to take risks. It all starts with the owners and more senior leadership... Any advice on how to motivate them without looking cocky or like we don’t appreciate their work?

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I have a similar experience, though I’m a level below you. My advice: don’t.

Start looking to leave. i. the meantime, take a hands off approach. Make friends with the right people. The strategists will invite you to chat about the brief, guide their thinking there. Offer the Account team little “thought starters” about how to improve the business or deliver something that will really make the client love you.

Let them do what they do, just find a way to sneak your thinking in along the way. By the time it lands on your desk, it’ll already be in a better place to have better creative work sold against it.

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I’d love to, more than anything. And will start looking soon. This is such a hard time, specially for consumer agencies. Haven’t seen senior openings in a while.

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