I just became co-chair of our the Asian group at our holding company. Need your help with ideas to help improve our program I was thinking mentorship, events and speakers focused on industry topics. If you had an Asian focused group in D&I, what would you be interested in?

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1) more representation in casting
2) supporting Asian owned businesses and telling their stories in a better way than the Panda Express commercials
3) more Asian creatives/hires (the only Asians I ever see are in brand)

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Thanks! These are really good.

Hey Executive VP! I would offer leadership/communication classes for those of Asian decent because often times Asian minorities were taught to ‘shut up and do your work’. This has resulted in passive aggressive behavior or some personality challenges because we try to avoid confrontation etc. Strong leaders need to be able to handle difficult conversations even though they can be frightening to speak up. Just a thought :)

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ABC, immigrant perspective vs native Asian experience.

Dispelling model minority myths and focusing on building a program to mentor mid level talent

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I think there’s something to think about the ABC experience vs. Offices in Asia.

What are typical roles you never see Asians in the US IE: Account Management, Creative outside of multicultural agencies.

Build resources around building the talent pipeline and retention

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What WK1 said. Leadership / management training, Asians aren't showman/woman in general and don't self promote as well or as much either.

There's an astute insight from a Steven Yuen GQ profile. He mentioned Asians are "glue people". We'll quitely do the work and do it so well we get stuck in middle management while those who talk and self promote move up and we continue supporting their upward trajectory.

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