I just became the first Creative Director at a small-ish (70-80 employees) digital agency. Our current workflow doesn’t really allow for the traditional CD approval/involvement process. A few people are open for change. Several creatives feel threatened that they won’t have as much creative freedom now. And strategists are concerned about efficiencies with an added person to account workflow.

Any advice or insights on how to best navigate this new CD role within this type of environment?

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Posting as :
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Ask questions and get opinions. Be a vacuum. Show you’re not here to dictate but to connect dots in new ways. Put some reviews on the books, see who your stars are and who you need to talk to about growth. Give that 2-3 months. If they don’t want to improve, time to fire and hire.

likefunny

You’re there to help them make the best work possible. Yes that includes reviewing their work. But it also means making sure briefs are clear, they have the proper resources they need, defending big ideas both internally and to clients, etc. Work on proving that value first, then they’ll respect you and want to do the internal creative reviews.

Also, ask them what their biggest struggles are with the creative process and find ways to fix them.

smart

Also, congrats! Sounds like an awesome opportunity.

I love how the title is literally "DIRECTOR" but god forbid you should actually direct anyone without first approaching them on your knees and giving them a warm hug before petitioning that they include you in the process.

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Something something millennials.

funny

If I feel you’re there for me. I’ll be there for you.

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