{ "media_type": "text", "post_content": "I just got moved from a branding focused role to performance marketing one, I love my agency but kinda hate the new role. And the boss is blah. HELP!", "post_id": "5c904fbc3183da0021eae327", "reply_count": 2, "vote_count": 0, "bowl_id": "5a0bda74618685001998ef1a", "bowl_name": "Social Media Strategy" }

I just got moved from a branding focused role to performance marketing one, I love my agency but kinda hate the new role. And the boss is blah. HELP!

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I did the reverse switch. I kind of miss my performance accounts. It was easy to prove the value of what we were driving. I’m now on a “brand awareness” account that doesn’t measure brand awareness and only measures us in terms of company financial performance, but doesn’t factor their own variables into judging our performance.

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What makes the boss “blah”? And what KPIs are expected of you in your new role?

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