I just listened to an interview of a creative director recount their path towards copywriting at a famous ad agency. It could not have been a more textbook case of failing upwards as a white man.

It would seem the only thing you need to make it as an advertising creative is to have lots of not particularly original ideas. Practically every other skill is unnecessary. If you’re a white man.

That this level of mediocrity passes for talent explains why so many agency briefs are so lame.

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Well isn’t this a wonderfully sweeping racist generalization to start my morning!

If you’re an EP you probably know that briefs don’t come from the CD, right?

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Get a real producer job (in a production house) and you won’t have disposable time to spend on coming up narratives how unfair the world is towards u. You are an EP, guess something has fallen in place for u?

JP1 from my experience in agencies at production companies, at networks and more —- you do not know enough to be making this statement. there are agencies where the hours you put in allow you to go to the top— whatever that is for you.

Yikes.

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