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Awards help pay the bills too, unfortunately. And it’s a boon to your career to care at least a bit about awards, esp if your an individual contributor. The game is the game.
Chief
We don't have the same desire and I'm okay with that.
You need a lot of experience and $ and resources to enter awards and especially Cannes. If your leader doesn’t recognize that, it’s a set-up for you to fail IMO.
I think this is tough decision. Have you considered switching?
I’ll take your job
Right attitude.