I know people are currently talking about how to go to Cannes next year or how to win, but I want to know how to not participate in it at all, especially when I have an ECD constantly nagging my brains out to come up with proactive ideas to win awards when I don’t want to do anything proactive or activation or awardsy. I genuinely don’t want to but I work in a small agency with not many people and said ECD won’t get off my case and let me just work on regular ol briefs that just pays the bills.

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Awards help pay the bills too, unfortunately. And it’s a boon to your career to care at least a bit about awards, esp if your an individual contributor. The game is the game.

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We don't have the same desire and I'm okay with that.

You need a lot of experience and $ and resources to enter awards and especially Cannes. If your leader doesn’t recognize that, it’s a set-up for you to fail IMO.

I think this is tough decision. Have you considered switching?

I’ll take your job

Right attitude.

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