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Sounds a little strange unless they’ll be doing hands-on graphics or web design work and copywriting, in which case I could see providing some sample ads, hero imagery, landing pages, and copy or things like that. Depends on the scope of the role.
Exactly this.
as a copywriter, i've never had a job NOT ask me for a portfolio, so i'm not surprised they're asking for a portfolio.
Hi, i’m a director of digital marketing - I graduated college this past may. I was in the creative advertising program at my school, so obviously have a portfolio. My portfolio is curated to social media and digital work so I have creative and analytics in it.
However, I do know that the management side of the advertising program at my school works to build student’s portfolios as well. They teach everyone that no matter what work you do, showing the work that you have been a part of is incredibly important.
So being new to the workforce I haven’t “heard” of this before, but I do know that at least at my university they were encouraging everyone to have a portfolio.
I have seen this before, yes, but I can’t say I understand the point lol
I recently went through a hiring process, looking for one and I was shocked at how many people had their own portfolio or websites of their work! I think it’s becoming more common place as this type of role becomes more competitive - for the good ones at least.. the portfolio is huge help to finding the perfect hire IMO. We hired one based on personity, charm and fit assuming it’s just entry level position and fired her shortly after.
Being more of a strategist role for several years, any advice or suggestions for what this person should include in their portfolio? ... case studies?
Maybe build a couple mock campaigns with a social ad series, two landing page options, content design, email delivery, etc. so they can see how you can think end-to-end with a piece of gated content. Again though, depends on the role and what they’ll be doing.
To me, a coordinator role is more entry level in nature, so I wouldn’t expect someone to have a portfolio of case studies or copy samples available. When I had a coordinator role, I believe I was hired with a resume alone.
I would advise this person to make sure the company isn’t trying to hire an experienced person at a low pay/title.
Yes, I've seen portfolios requested but not required. I personally think it's unnecessary for a coordinator level to need one. The important part is how you communicate your past experiences and performances.
Sounds like an agency or company that doesn’t know what they want. Beware.
Include examples of things you've worked on, easy peasy. I showed things like marketing materials that I dictated with my old team. Things I created on my own. My company now actually asked me to create a press release, email, and social media post about a fake new feature to see how I would perform. Simple, but really showed a lot of my content skills.
Only show your best work of course.