{ "media_type": "text", "post_content": "I know that influencers aren't a concept.\nBut can I still use influencers as part of the execution to raise awareness?", "post_id": "5df6f86d9385de001a4cc0c2", "reply_count": 4, "vote_count": 1, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

I know that influencers aren't a concept. But can I still use influencers as part of the execution to raise awareness?

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Sure. You can do a lot of things. Direct mail. Fucking sign spinners. What thing works with the concept the best? Do that.

Don’t see why not. It’s just another form of media.

Depends on the type of influencer. Some are simply media with very little creative thought. Like some of the celebrity influencers. But the smaller to mid-range ones tend to be followed and respected because of their creative output and ideas. Like the 10,000 to 200,000 follower range-ish. But there are exceptions. Zach King has highly appealing creative to young people and has millions of followers.

Please don’t.

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