I lead a high performing agency. We’re doing good work and we’re growing but the output is quite traditional, for the most part. What experience have you had working in an agency that has managed to transform its offering? What are the best levers to pull to change things up?

Posting as :
works at
You are currently posting as works at

This is pretty broad but I'll give it a go.

We employ data scientists now, and they're on all campaigns. It's taken the work of proper measurement off specialty teams and allowed them to spend more time being creative and less time on tactics that don't work.

It's been a huge win.


D1, what are some tactics your data scientists employ? I’m in the same boat as OP and curious.

Actually tackle work in a way that leverages strengths across your entire holding company (vs. hiring pushes in reaction to trends). Give individuals time and budget (pref. individual training budgets) to up/reskill - and incentivize it further. Empower junior/mids.


Confident strategists to push everyone out of their comfort zone. Our job is to uncover insights but also inspire the team and clients.


Better creatives. Better writers. Strategists for the win.


I think there are 3 factors here.

Attitudinal, approach and client.

It needs a change in attitude and adopting new or different - fame and brand is a massive driver for brands. So knowing that and showcasing the benefits will help both agency and team to reframe how they do it. Along with inspiration. Question here - is creative applying a solution to a formulaic process that drives the same output? Do they need to know they can be more adventurous with creative

Approach - finding and sharing campaigns in the same category that are indeed more creative and yield results. Even similar audiences from other categories that are more creative and get results. Take on new clients that are more hungry for creative work. Or ask existing clients for a small % of budget to be creative. Maybe hiring a freelance team who will provide different solutions and work at agencies you are trying to be more creative against.

With clients as I said earlier, try put forward the case for fame with existing clients and secure a small portion of budget that can potentially scale. Fernando Machado did a talk on this and how he would secure small budgets for fame driven ideas with the board. Then approach other potential clients who are looking for creative concepts - even if you need to target a smaller brand (SMB) to use as a case studies for future / existing clients.


Leo Burnetts - Human Kind Scale:



Most research / data lets creative / strategy down. Surveys etc have a 21 day shelf life to 80% accuracy. By the time strategy implements research and it is used by creative - crap shot. Which makes strategy / creative look bad. If you want to DM, there may be a test to change some of that at O. Was exchanging thoughts with your Rory yesterday.

The major rsr group I chatted with last week admitted their output wasn’t ideal but nobody cared. But that is changing in some places.

Julian Coles - RICK James model:


Related Posts

What's one really positive things that's come from your sobriety journey? Healed relationships? Steps forward?


What’s a productive thing to do, if:

The job is mostly unchallenging, laid back, busy only 10-20% of the week, can’t change job or do a second job due to visa processing issues

Is it trainings/certifications, workout, hobbies, side business or anything better? I’m atrophying


Suggestions for at home teeth whitening?


Hi Everyone,

I am working with a startup as a Business Development Manager and currently based in Delhi.

I am looking forward to make a transition from the Sales/BD role to Product Management roles. Also doing a certification from Institute of Product Leadership for a smooth transition. Can anyone help me with this.

YOE in sales& BD ~ 6 years


Don't check your investment daily, make a stretegy where you not need to check your investment on daily or regularly

Post Photo

Any openings for VMware admin/windows server admin in kochi location?

Quarantining with my Bourbon family

Post Photo

How much can you earn if you are really good at managing the supply chain? I'd like to know how much you make starting out as well as your salary after a few years, please


Best breakup advice? My gf of 2.5 years broke up with me over the phone last night because she “felt like something was missing” in our relationship. Idk how I’m supposed to function at work today


hi guys,
i am looking for a position of DATA ANALYST. I m skilled in SQL, advance Excel, Tableau and power bi. I have working experience in project planning and management for 3 years. I have done portfolio projects in SQL and excel. I'd appriciate any referrals.


Hey, folks I need to ship a car from Chicago to San Francisco, any recommendations for shipping companies ?


How's the legal market in Denver and/or Boulder right now? Any associate hiring going on?


This is the most timid bowl I’ve seen


I am currently in immigration law and would like to pivot to a higher paying area of law. Any recommendations? I only have experience in immigration as an attorney.


Chase sapphire reserved vs the chase Marriott credit card? Is it worth having both?


Hi Fishes,
So I got reached out by a recruiter on LinkedIn regarding a contract role based out of Netherlands. I have attached the offer for your reference. Since this is the 1st time an abroad offer was presented to me, I am not sure about the details. Need your guidance and inputs about the offer. Also if you have got any similar experience that you would like to share, feel free to do so.
Thanks 🖖🏾
My info:
Tech Stack: PCF Cloud
YOE: 2.8
I am 25 and single.

Post Photo

You guys are defending someone who thinks that flipping is “not fair” fair to him and should be “illegal” and we will never stop pointing and laughing at you for how dumb that is


Weiß hier jemand was die MBB Einstiegsgehälter für einen Masterabsolventen in der Schweiz sind?

Gibt bisher noch keinen Schweizer Bowl deswegen Frage ich Mal hier

Hi Sharks,
I've got an offer from a company - Kumaran Systems which is also providing a very good package which is almost 100% hike with my current CTC.
But I have never heard of this company before I appeared for the interviews.
Can anyone help me out if you know anything more about the company?
Because I have an another offer in hand which providing less CTC than this company but that's a well known company.
I'm just confused which company to join.


Additional Posts in Strategy & Planning

Why are clients afraid of big ideas?


Strategy at BBH NY?


Is it normal to have little work after a month of starting a new position? Starting to wonder...


Best tech strat/planning departments? (or creative agency unicorns that have solid pay and balance?)

I can’t take it anymore — horribly underpaid and overworked, sick of the holding company bullshit, mental health is suffering.

I don’t want to give up on strategy but I can’t keep waiting around for my company (and the agency world) to change. Where do I go ?


Hello, I could use some advice regarding my compensation. I have 1year and 9 months of experience in social media as I worked with a multinational agency in the middle east. I am currently pursuing a master’s degree in marketing and will be graduating in 2023. I am doing a summer internship in marketing in a startup in Montreal. I would like to continue with them as a part time employee until I graduate and was wondering how much should I ask for as an hourly pay with my experience?


Might be random but anyone here have ADD or ADHD? I just got diagnosed. I find it interesting given we’re paid to be clear thinkers and writers.

If so, what are some of your challenges and experiences of being a strategist with ADD? How do you deal with it?


Anyone hiring? I'm a recent Master's graduate seeking a strategist role.

Has anyone completed the UCLA brand strategy certification? Was it worth the money and time?

Interested in moving over to brand strategy, any books or insights you’d recomendable I research?


The amount of creative directors I’ve encountered in my career with decades of experience that still don’t get the difference between a brand and a campaign 😩


What’s the biggest difference moving from creative agency to brand strategy in-house?

I know the “one client, boring yada yada,” but what’s the difference in the day-to-day work / deliverables?


Any good sources/insights on the future of event planning?


Fish, do you feel out of funk sometimes? —like you just can’t crack a brief/argument and are running out of time. What is your formula?


I start a master’s in global management in August. I am thinking of getting an online certificate during this time. I am interested in strategy, international development, trade/commerce, and consulting. My background: I am 23. I have a BA in Latin American Studies and History. I speak english and Spanish and I am learning basic Mandarin.


I’ve seen a lot mixed comments about FCB Chicago lately. Anyone know what their strategy department is like these days? Does it vary by client team?


Do strategist have online portfolios? I’m working on mine but never have any to reference...

Any ideas on how to get better at giving feedback to creatives?


Any freelance brand strategists based in Paris, France? I am looking for range of people for my agency to keep in mind and fill my spot when projects come up in the future as I will be moving to NYC soon.


Freelance Assoc Strat Dir role at Publicis NY on a top beauty brand. Now through April. Write me on LinkedIn if interested!

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here


Embed this post

Copy and paste embed code on your site


Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone


Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or