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Here’s a few reasons at the top of my head: -The editing choices -The performance -The directing -The props -The casting -The setting -The song -The script -The idea -The brief -The client

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This is their Super Bowl spot!? Woof is right. Why didn’t Venables Bell do it for them? Would have been a million times better.

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This is how Europeans still view Americans, huh? 72Amsterdam and German client.

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Maybe because the brand of Maisie Williams feels incongruent with the brand of Audi. And her casting wasn’t integral to the idea. So the whole thing seems like the team just really wanted a reason to work with Maisie Williams. But I don’t blame them. She’s cool. ¯\_(ツ)_/¯

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Used a lot of full bleed images from Unsplash to drive home the point, too.

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I will pay any car brand the equivalent of a Super Bowl media buy to NOT shoot a spot on that goddamn 4th Street bridge in LA.

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You have that much money? Can I have some?

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This blows

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I have a real problem with her bangs.

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What are you, not Ricky Martin?

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Excessive car shots. Slow editing cuts. Not daring enough with casting.

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Yeahhh

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Zzzzzzzzzz.

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You’re like if the agency should have no bearing on what you think of the spot.

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Because it isn’t believable Maisie Williams is playing Elsa in her car and also the weird line choice from the song.

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All to get to that GoT wink in the last line. Oy.

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