Related Posts
Any trust and estate attorney openings in Texas?
Does anyone have experience interviewing with Deloitte Internal Services? I had my final interview a week and a half ago, and received positive feedback throughout. The hiring manager had positive things to say and mentioned they hoped to make a decision by the end of last week. It’s now Friday the week after. The role still shows as “Interviews in Process.” We did discuss potential start dates, but no salary. Any experience with receiving offers for an internal services role? Is this common?
More Posts
4D Friday vibes 🙏🏼

KPMG finally gave me a promotion

crying ceo killed everyone today on LinkedIn 🤣🤣🤣

Larsen & Toubro Infotech Any .NET developer who recently joined Nagarro ?
Just wanted to know what kind of project proposals you are getting. Could you please share your experience so far.
Are you getting irrelevant projects?
Is management forcing to take irrelevant project assignments?
Do we have freedom to reject the project proposals?
What kind of project nagarro has?
Larsen & Toubro Infotech Newco Tata Consultancy Amazon Cybage YASH Technologies Inc Cognizant Capgemini
Additional Posts in Copywriters
Always painfully funny lol

New to Fishbowl?
unlock all discussions on Fishbowl.




Sounds like you might be a strategist
Coach
You’re a closet planner/strategist. Be free, my child!
Planners need great writing skills to draft good briefs and distill research.
The strategist has traditionally been called the Account Planner (also called Strategic Planner).
Get the book “Truth Lies and Advertising” by Jon Steel, one of the industry’s best planners.
A little on the history of account planning:
https://medium.com/@DebraWolf/a-brief-history-lesson-on-account-planning-d5d0ecf4f709
You spend a lot of time trying to get the client to buy in to your strategy. That’s 90% of your time. The other 10% is writing a creative brief. The most underrated document you can produce.
Every agency has their creative brief format. Here are some of the best ones. https://adbuzz.com/OLD/Strategy.pdf
When you hear the word “strategist” or “planner” thrown around, they almost always mean the Account Planner. But there are other planners. A Media Planner comes to mind. They specialize in strategizing where to *run* the ad, based on insights on the target. The Account Planner does the main strategy, which includes the creative strategy.
Planner