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7 likes and I’ll quit my job today 🤪
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“Do it like the ice bucket challenge"
The initial ad was just a tweet.
Just because the internet acts a certain way, doesn't mean you have to. Some of the best advice I ever got. The internet is an exchange of ideas. Make really good ones and they'll figure it out how to go viral. Drives me nuts
I think i was just trying to say that any medium can be relevant if it’s topical and bold enough. But you can’t just pull it out of thin air for a coupon and no budget. And it’s a breath of fresh air that TV and print are still very much alive and never going anywhere.
Going viral is like winning the lottery. We can help them buy a ticket, but we can’t guarantee their number will get called.
"Can you make a Tide ad”
Does anyone else remember when rebellion wasn’t packaged as corporate messaging? It’s a sad fucking day when our ‘rebels’ are multi billion dollar for profit corporations.
I typically ignore clients when they talk about “going viral”. Focus on developing good content.
“It can only last 6 seconds"
Tweet about Donald Trump and I’m sure you will go viral!
“Make it like Fortnite." wtf
Tweet about how “Anonymous” endorses your product and it will go viral
I don’t know if it was a TV spot as much as it was a long form video and static image that had the right distribution plan. All over social. Good content is good content.
Culture (sociology and anthropology) will give the answer on those meetings infused with thoughtful public affairs impact and that include investors. Companies now serve functions in society that were previously reserved only for the government.
What @OMD1 said