I love Nike. I love Nike. I love Nike.

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Your fishbowl brief. Target: anyone at work late working on stuff they hate. Key message: something to inspire more ire mandatories: mention beloved brand they’ll never work on. Consider posting from agency they’ll never work for. ......you nailed it!

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I’ve worked on Nike at a few agencies (never W+K) and I don’t understand how they’ve achieved such legitimate creative highs when they are so bureaucratic and hard to work with. Unprofessional even. Maybe Wieden has earned extra-special relationship status, but Nike is like dealing with the government.

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Can confirm that they are just as difficult, even with extra-special relationship status. The fact that WK pretty much only does TV and film for them is not for lack of trying.

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