I need consulting hats on deck please. Thoughts on entering a space that is dominated by big brands owned by P&G. Smaller brands have started to surface offering a much healthier product and are gaining traction... but I still have some fears.

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Posting as :
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Is this a DoorDash take home interview

likefunny

I’ll draft an SOW and get back to you tomorrow. Get the funds ready to transfer

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I’ll email you! 😂😅

Can you share more details about the product?

What's the value prop and any initial ideas for how you plan on differentiating

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Still thinking through that.
Value Prop(quality, affordable)
It’s a personal care product. These are just initial thoughts,

Consumer demand for transparency across the journey (ingredient, sourcing and company purpose transparency in particular) is increasing and will be an advantage to smaller brands in the future IMO.

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Thank you!

Just listened to a HIBT about Method. Might be worth a listen.

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Will do, thanks.

Which category specifically? Economics & category dynamics will have a significant influence on the answer.

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@MC1 can I DM you?

I try to never post something negative but this is such a lazy question... one look at the industry structure and you’d realize there are tons of start-up brands. They all grow traction and the typical exit strategy is to get acquired by big CPG.

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Thanks for the insight.

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Xo

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