I often find myself in creative conversations about whether we should be showing groups of people, stores open for business, etc in our social posts. I personally don’t think it’s insensitive and I believe most people don’t associate creative with COVID all too much anymore, what do you all think?

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When I see ads (like the recent Publix Thanksgiving one) with a ton of people I assume they’re reusing an ad from the year before. It annoys me to see any brand proudly showcasing large groups of people together, even if they’re just saving money on not producing a new spot this year. It’s like the people on Instagram who are no longer embarrassed about posting pics of them in huge groups— just don’t like normalizing it and think brands should be cognizant of what they show.

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Haha if only for the pub subs! It’s definitely possible we’re more sensitive, but just for context I’m not in a role that makes ads— really just websites here. I don’t think about commercials ever in my day to day so my sensitivity mostly stems from my high sensitivity to COVID and those who may wind up getting my family members (who work in hospitals) sick. Commercials should match current events IMO, would be weird to see programming of news shows with people distanced and in masks talking about COVID deaths then see a commercial of 20 people hanging out inside. Weird dichotomy

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It was a bigger concern 4 months ago. Now it’s just about not showing large groups IMO

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Just had this conversation with some others. As much as I want everything to go back to normal, ads acting like everything is normal seem tone deaf and out of touch.

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Test it.

I think I don’t want to see your stock photo ads. Try harder.

Super helpful comment, thank you so much! I’ll make sure we get Q4 incremental in the next 30 days for you <3

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You’re very welcome.

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