I respect The 3% Conference but this “voting” system is bullshit and nonsensical way to judge creative.

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SP1, I’m a woman and would prefer not to be pandered to. I respect good stories.

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They could have also chosen a different story? Or shown it in a different way that included women.

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Well, is clearly a way to not measure creativity but women presence. Does not measure a good ad.

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This is so grabbing at straws to maintain relevancy. They jumped the shark years ago when they started charging agencies 25K to have their seal of approval on their homepage.

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Lol wtf?

Using an example to draw attention to a lack of gender diversity in advertising??

They were looking to depict a true story, of course the founder of Budweiser isn’t featuring a hero woman? Doesn’t mean it’s bad creative.

Yeah, that’s pretty bad.

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Why does the 3% Conference get so much money from agencies & clients when they have a history of showcasing toxic, abusive to female employees underneath them, women in advertising? Every year, people are shocked at who gets featured there. The idea is not just to celebrate women, it’s to celebrate aspirational women. Maybe they ran out of speakers and are dipping down too much. But agencies and clients should take a hard look at who is speaking before giving money.

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