I showed my book to two CCOs and the feedback was the same: my work is good but they want to see something wild and irressponsible that makes them feel old. Does anyone know what that looks like?😅

likefunny
Posting as :
works at
You are currently posting as works at

Show them a mirror and they will see how old they are.

likefunnysmart

that hit home. lol

likefunny

Send them a FAX to thank them for their time

likefunnysmart

That’s great advice!
One example, take an underground cultural reference from your generation and mix it with another trend among a different demographic - that adds an innovative spin to it. (Eg A mom n pop app/reference meets an subcultural movement)

likehelpful

This is so helpful. Thank you!

like

Stick something in your book that's absolutely not advertising related. I feel like people's little side projects say so much more about what they actually like and how they think. I think the lamest example I can think of would be a section on tiktoks you had that were popular. A climate change project you did for fun. Things that didnt come with a brief. You know, stuff that makes them feel old. 😂

like

I have always struggled with getting good ideas for side projects but I am gonna continue trying. Thanks 😊

Ok. What they’re telling you is, your work is fine but traditional and they don’t need it. They’re asking you to show them a ballsy modern idea that they can’t think of themselves. Can you do that!

like

Do a campaign that actually sells something. Not many interns have those in their books these days. Make those CCOs feel old in a nostalgic way.

like

Young books are wild and show unlimited imagination that is executed with some craft. As you progress, your book will show less imaginative vigor, but the craft in your book will be airtight. Always be strategic.

like

Do something in esports.

like

A picture of a dodo bird with the headline “Last seen alive on [name of CCO’s] desk”?

Related Posts

Anyone in dental sales?

like

Does anyone know good resources for information on Supply Chain “Punch Out” catalogs?

like

Anyone from EXL.need some interview tips.Thanks in advance.

like

I feel like I am paying way too much in income taxes. I live in high state tax state so it adds up. What are some creative ideas to minimize my tax liabilities? MD here, so salaried employee.

Put in my notice from my corp acct position. Starting my own business. No more month end close for me.

like

Hey guys!

Can anyone give me ideas for remote jobs that can be done at my own time?

I work 9-5 and i would love to work a remote job during nights and weekends...

like

Tax background and currently in fund accounting hoping to pivot into VC after getting an MBA. Any tips? How dramatic of a pivot is this?

like

I joined Capgemini Engineering on 21 September 2021, when will i be considered for appraisal?

like

McKinsey & Company Where can you find the best practice cases similar to McKinsey cases? Going to an interview in a week. McKinsey & Company

like

Is optumlabs different from optum global solutions How the hikes will be in optum labs Optum UnitedHealth Group I got offer in optum labs but resisting myself to join as in OGS provide less hikes and low variable pay

like

Hello, I currently have a job offer from a small consulting firm that doesn’t include an increase in pay from what I make now. I currently work for the govt as an Engineer. The new job is for a Sr. Associate specializing in cost analysis. When switching fields with no prior experience, is it common not to see an inc in base salary?

like

Another International Trained Lawyer here looking for articles. Please open the doors for us. This is our passion too. I assure you, you'll not regret it.

like

How many people fake it to make it or over exaggerate their experience during interviews?

like

Has anyone ever signed an offer then rescind it

like

Can we start listing companies that allow full time WFH? My company is trying to force hybrid and I’d like to get a feel of what companies offer full time remote for auditors.

like

Hi,

I'm a senior creative (copy) based in Paris.

I'm French, I speak English (despite a weird accent), I’m nice to work with, and most importantly I have ideas.

Big ideas. Small ideas. Fun ideas. Smart ideas. And even silly ideas.

Ideas ideas ideas.

I've spent more than a decade in some good French agencies and now I'm looking for cool projects with foreign agencies.

I'm about to end a 1 year stint at W + K London and I'm looking for an AD to partner with on my next gigs.

Let's talk ?

like

Be positive be strong be present

like

Is Capgemini Invent know for “digital” or just for “tech”? I’m concerned that if I accept an offer I’ll end up being far more down the tech implementation route than the digital strategy route I’m after.

like

Additional Posts in Creatives

Not sure who needs to hear this: just because you have a series of multicultural people spiking the camera doesn’t make your spot powerful.

likefunny

Hey everyone! I need your help: I’m relocating to NYC. I’m from Europe.
How much money it will cost me to rent an apartment?
First month and last month? First month and a deposit? Frist month, deposit and agency fee?
Considering that I do have a proof of income (a FT contract), but no credit history/score.

like

I have a review coming up for my company, and I’m looking for direction on a salary range for my position because I believe I am very underpaid. I am the social media manager and have been for a year. I am also the creative director that takes all the photos and videos for our social channels as well. I also shoot all the content for our website and e-commerce channels. I work with all our influencers and manage partnership. have no idea what to expect from a role like this in terms of Salary.

like

How to know whether agency’s expecting too much or you need to step it up? Ex: Told to provide four unique, presentation ready logo designs in 4 hrs.

like

Hey fellow fish. I’m wanting some reference to an eclectic editing style that incorporates a bunch of filmic styles into the narrative. Not in a Womb Stories way, but more in an Uncommon B&Q Build a Life way. The reference I’m thinking of cuts away to vintage black and white footage and even old cartoons. I just can’t for the life of me remember what it was for. Any suggestions would be massively appreciated!

like

Anyone in here hiring for senior design roles? I’m on the hunt! Open to contract or FT!

like

Anyone have a DALL E invite to spare? Wanted to try out the image generator :)

like

Have any content/copy folks freelanced thorough Contently or similar? I’m strongly considering taking a bit of a career break but freelancing remotely to keep some $$$ rolling in.

My old agency is soon going to be releasing work that was originally my art director and my idea - got laid off during COVID. It probably has changed since we left, but can we still ask to have our names on the project?

like

Got to CD level for being a good creative, trying to get better at the managerial part. Any good books / resources about how to effectively lead and push the teams that work under me?

like

Designer at Sephora, who hurt you? This circle of neglect won’t ease your pain.

Post Photo
likefunny

Is it better to start as a junior at a great shop or work your way up through other agencies and eventually get to senior at a great shop?

like

Looking for reccos on sports photographers in Mexico City. Any suggestions from the fishies??

On of my reports (sr level) ignored the brief deliverables and did a lazy job for our 1st checkin. I brought it up to him straight without being emotional and offered another week to redo.

Just saw a post on LinkedIn from a recruiter looking for a copywriter with design and video production skills. It also asks for social media experience in an agency environment. Cont...

funnylike

In related news... Burger King is changing its name to Pancake King. 🙄

likefunny

hi lovely people! my friend finished up an AD internship at deutsch and has since been searching. she’ll be visiting london, paris, & NY in the coming weeks and would love to meet with anyone willing!

CD’s - how do you inspire your junior teams to take risks, particularly those that involve tactics you might have said no to in the past but would work for the current brief?

likehelpful

On what team does a copywriter or copy creative director sit on at a typical creative agency?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal