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Anyone in dental sales?
Has anyone ever signed an offer then rescind it
Be positive be strong be present
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Show them a mirror and they will see how old they are.
that hit home. lol
Send them a FAX to thank them for their time
That’s great advice!
One example, take an underground cultural reference from your generation and mix it with another trend among a different demographic - that adds an innovative spin to it. (Eg A mom n pop app/reference meets an subcultural movement)
This is so helpful. Thank you!
Stick something in your book that's absolutely not advertising related. I feel like people's little side projects say so much more about what they actually like and how they think. I think the lamest example I can think of would be a section on tiktoks you had that were popular. A climate change project you did for fun. Things that didnt come with a brief. You know, stuff that makes them feel old. 😂
I have always struggled with getting good ideas for side projects but I am gonna continue trying. Thanks 😊
Ok. What they’re telling you is, your work is fine but traditional and they don’t need it. They’re asking you to show them a ballsy modern idea that they can’t think of themselves. Can you do that!
Do a campaign that actually sells something. Not many interns have those in their books these days. Make those CCOs feel old in a nostalgic way.
Young books are wild and show unlimited imagination that is executed with some craft. As you progress, your book will show less imaginative vigor, but the craft in your book will be airtight. Always be strategic.
Coach
Do something in esports.
A picture of a dodo bird with the headline “Last seen alive on [name of CCO’s] desk”?