{ "media_type": "text", "post_content": "I think I struggle with the editing process. I can see what’s wrong but it’s hard to know how to go about fixing it and end up feeling very overwhelmed. Any tips for improving?", "post_id": "5b7cff12b01e0400149fe893", "reply_count": 8, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }
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I think I struggle with the editing process. I can see what’s wrong but it’s hard to know how to go about fixing it and end up feeling very overwhelmed. Any tips for improving?

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Instead of trying to tell the editor what's to do, which is what you're struggling with, tell them what's bugging you about the spot and let them figure out how to fix it. They'll probably appreciate it more. And it's a good way to learn.

likesmart

Agree 100% with ACD1. When you’re working with someone who does a job you don’t, don’t tell them how to do the job. Talk about outcomes. “Right now, the spot is too sad/dark/bubbly/_____ and we need it to be ______.”

Unless you’re dealing with an incompetent, let the professionals you’re working with help you. I’ve always found that when I talk an idea out or ask questions, there’s helpful information to be found. The decision is still yours, but a conversation can be helpful.

Plus, people always like to feel like their expertise is of value, so they’ll be happier working with you.

likesmart

This is all very helpful, thank you for the detailed answers!

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Yes, your editor is a really valuable resource you shouldn’t overlook. Ask them questions. Work as a team together. They do this all day every day, they have great insight into what the problem is and what solutions there are. And let your producer know who you like working with or don’t really click with so they can try to match you with editors you like.

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Agree with a lot of the comments above. Also, when you watch your fav shows/movies, pay attention to the editing. Try to figure out what works and why. And think about the edit before the shoot, so you can capture some options to help you out later. And don’t be afraid to ask more senior people, whether CDs or ADs for guidance. Unfortunately, there’s not as much production for juniors as there used to be, so harder to learn the craft.

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Great question. Is this your internal process you're struggling with? Or providing feedback for others?

Moreso knowing how to tackle it without my creative directors constantly present. I can see the spot is rough, but how to knowingly make it better?

Go into the edit with a rough idea of how you want it laid out, start there. Once you get it put together, let your editor take the wheel

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