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Serve the classic feedback sandwich:
Start with a compliment like “ I love when we collaborate and you give me helpful feedback on my aesthetics” then insert the feedback “
However I’d appreciate it if you could Check and proof your work and allow me to also give you feedback” and then end with the positive “because I want us to be the best team and I think you’re awesome”. Also known as the sh*t sandwich.
Try this a few times and if you don’t see improvement maybe level it up to your cd but you use that same approach of leading with the positive. Better for both of you .
The other way around would be much worse. Some copywriters are great at writing and useless when it comes to big ideas, some are the opposite. If your partner has a lot of good ideas, give him a break with the long copy. Worst case scenario, your CDs will help edit the script down and some account exec will do the proofreading. Concentrate on your strengths as a team: ideas. There’s no Spelling Bee category in Cannes and no one has ever been promoted for writing a great VO for a shitty script.
This is why we need more copywriters with English degrees.
Emphasize his strengths. Explain that you’re trying to help, just as you’re willing to accept feedback about your art. Remember that your partnership is a package and building each other up just strengthens your work. If you have a good partnership and you’re enjoying your work together, you should want to help before the CDs have to get involved
You have to speak with him. You are a team, and his sloppiness will reflect on you. You don’t want that.
Test the waters a couple of times by calling out a specific issue with the copy and see how he reacts. Some creatives appreciate honest, direct feedback... I think it shows the recipient some respect versus tip-toeing around it. But obviously that’s not true for everyone.
If it were me, I’d want you to be straightforward and say exactly that. Tell him to read his copy back to himself out loud before he sends it to you, and he’ll probably catch a lot of those errors. I would be so embarrassed if I was making a ton of mistakes without knowing
I’ve had this. I say things like, how can we make this simpler.. what’s the core of this idea... and we try to remove the old ‘we will’ removing half a sentence. - suggest a grammarly install. Or install it yourself and ask questions. Blame the computer. ‘This says the 300 word sentence is too long, should I dump something?'
Help him come up with really tight, interesting visuals that take the weight of the copy
May I suggest a proper writing class at an accredited university?