I thought I’d reach out for some advice from the community. I’m currently working in-house at a company that’s doing well right now, but I’m not too excited about the work that I’m doing. I would like to jump back into an agency environment. I know we’re in a unique situation right now with the economy and such, but would love to hear your thoughts on how to go about making a smart, wise decision. Thanks in advance :)

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I would think very hard before making that jump back right now, especially if you are at a company that is “doing well”. Most agencies are not doing well, and there will be more shakeout over the next 12 months. If you choose to go back, make sure it is with an agency that has a great reputation & a proven recent record of revenue/client momentum. Marketing services has become brutally competitive, so, unfortunately, be prepared for night/weekend work & lots of pitches (to compensate for the shift to more project relationships). Can you do more interesting work where you are now? I’ve been on the agency side nearly my entire career, but I am not naive about the reality of the market conditions in our industry — now and going forward.

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