I want to get back into social strategy after six year break. I did paid and organic strategy and analytics, in house and agency for eight years before I moved. I know six years is a forever in social. Paid insta wasn’t even a thing when I left. My current company farms all social out to agencies so I can’t internal transfer. Currently working in omni channel campaign integration, but i own the brick and mortar channel. Zero digital action. Any suggestions on how to make this transition?

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Re-do your social ad platform certifications and trainings and move them to a visible spot on your resume with the year completed. Write a good cover letter about why your heart is with social and maybe touch on a few currently relevant reasons as to why (reference something super current, like how privacy changes are impacting digital tracking), and tailor your current responsibilities on your resume in a way that’s honest but appears to give unique or relevant experience that could be transferable or helpful in social. You could look to get into a company where their social strategy is highly localized because your brick and mortar experience could give you relevant perspective. And lastly, be prepared to potentially step back in job title for a little bit if you really want to get back in the door.

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Display is hiring a ton of positions.

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You:
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Me:
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Contact me or share this!

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