I want to talk about how this industry can sometimes feel like it's run by robots.

Take search engine optimization, for example. It's very difficult to find a good SEO person who can actually explain how they work and why they're doing what they do. They seem to be afraid that if they explain things too clearly, they'll lose their edge over the competition!

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Agree!

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You see, if I were to explain in-depth what I was doing, then then client might just be able to do it on their own and we can't put my job at risk like that haha

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Not much incentive for people who don't really know what they're doing to just reveal that they're lowkey just winging it

Well, that's what gives those of us who truly are knowledgeable in our field the opportunity to distinguish ourselves through superior service and communication

When I was freelancing, it was incredibly common for potential clients to try and get every detail they could from me in the "interview" process basically to get a free consultation. Is that what you're referring to?

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