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Just curious, why do you want to transition?
Marking Communications is very different from User Experience. And I recommend that you get training. Coursera has a course that awards a certificate. Most agency planners wave a hand and say research is research. They're wrong. Yes, I know that's blunt. While there are transferrable skills, User Experience Design is about making products that are brands. It's descended from Industrial Design.
Look at job descriptions from IDEO, frog design, Fjord, Microsoft and even Facebook.
Your experience with ethnography, qualitative and quantitative research will certainly help.