I was just loosely offered 20% as a stakeholder of a startup that would want to sell in 3-5 years or at $5M.

Any advise on taking or passing this offer? My suggested “duties” would be to create a brand identity, build a website, and execute advertising campaigns/marketing strategies.

Is it worth it? What pitfalls to look for? How to get paid along the way?

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Well… have you done any due diligence on the business to know if that valuation/time horizon is realistic? Have they gone through seed funding / cap raises? Are they on pitchbook? All of that should be accessible online.

To take that offer you would need to be a true believer, and know a good amount about their business plan, deal points, and at least some crude financials to know if you’re getting that money or chaining yourself to the Hindenburg.

Based on the limited info, the offer already sounds sus, if I’m honest.

smartlikehelpful

They’re a low key, small town, big name (in their industry) bootstrapping everything. It’s seeming a bit too good to be true.

The DD on my side still leaves me a bit suspicious. The work:payoff would be great if things go as they say…but how often does that happen?

Having worked with startups before, I can tell you that a 20% stake is unbelievably high – I'd question their business sense in general for an offer like that.

I'd say take the offer with the mindset of getting some great work for your portfolio (if that's the case) and/or experience in a vertical that you could use to get more work.

But do not go into it thinking you're on the path for a huge payday. That's a lightning strike at best and a million things have to happen correctly for an exit like that.

Assume this is not one of those rare exceptions.

Good luck!

likesmarthelpful

20% makes no sense. Are you getting a salary?

smart

Their plans for future funding and how it might potentially dilute your shares. If the salary is fine it might be worth the hassle to lock in your share in case it hits.

Are they even on AngelSpan?

Loosely. There’s the key word in your post. Brand identity and marketing are important but it sounds like it is essential to this start up or the other founders don’t really understand what a brand can be expected to deliver. Only you can answer this: will you potentially create $5M in value in five years? If so, get it in writing and get to work. If not, get a reasonable salary and let the others peg their futures to the business. If it catches fire, your next opportunity may be the one that makes you financially comfortable.

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