I was planning on updating my portfolio during the break but I’m feeling very “meh” about the work that I created in 2020. I did a launch this year and most of the pieces don’t seem portfolio worthy. What kind of work should I be putting in so that a CD would consider hiring me?

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My 2020 work has been somewhat meh. I still have it in my book though. In my opinion, it's important to show what you've been working on, unless it is really, really terrible. When I interview candidates, I always look for recent work. If you had awesome concepts but terrible final execution (death by a thousand comments) do include the original concept that you've cleaned up, with correct copy etc. Show its evolution but explain the original idea. We all know the deal.

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Don't worry about 2020. We're all in the same boat. Not having work from this year isn't going to disqualify anyone.

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Most work is “meh” this year 😂 Don’t sweat it.

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That depends on what your goal is. If you want to get out of pharma, then work on side projects that can take you there.

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