I will seriously throw hot coffee on the next CD/ECD/CCO who tells me the work "Isn't there yet," and then walks away without giving any direction. Some of these people have no idea how to lead.

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My favorite was always “it’s not there yet, why don’t you play with it some more.” And *then* walking away. “Playing with it, the answer to all your creative questions.

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One great CCO I worked with emphasized that the number one thing people want is clarity. Give the that and you'll get great results.

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Agreed. They’re the worst kind of creative director.

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Most of them don’t know how to lead. It’s sad.

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@Sr. AD 1: Hearing "play with it" drives me absolutely nuts. My CCO is quite fond of saying "keep pushing," or "just keep jamming" before giving you a thumbs up as he walks away. I don't know who that's ever helped before, but it isn't me.

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Preach.

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The worst for me was “I️ don’t know...it’s hard.”

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LMAO THIS WAS MY LIFE AT MY OLD AGENCY

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Or ‘I’m just not feeling it yet!’ It’s like ‘Oh if I️ balled this up and threw it at your face, would you feel it then?’

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This is my entire life. It's pretty much the only feedback I get. Sucks so hard.

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Call him/her on it. Ask for clarity. I've been on both sides of this and it's the only way to make the work better.

Of course, when possible, R/GA 1. I'm talking about the leaders in my experience who either leave quickly, before you can get a word in, OR get pissed when you push bc they are clueless on how to lead.

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