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That’s a whole lot of money and glitter to dress up a pretty empty ad

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Dissing your own agency? 🤨

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Guess the production budget is a fun game. 6 million?

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Somewhere in that neighborhood. I wonder how many deliverables they landed with out of this, bc sheesh, they must’ve dropped their ad budget for the year on this…

Justify it by telling your client they get 6+ totally unique :15s

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I bet the :90 is primarily being used on their website and social channels, then the actual paid buy uses cut downs.

Social platforms love to go on about front loading storylines and keeping it 15s or less as “best practices”, so would love to see what the % view through rate for non-ad folks watching this is.

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Skittles just ran that press conference which was really long

If you’re doing a big repositioning and have a big tent pole event to buy, it’s always worth it. Ensures it’s not wall paper and get talked about. Then you can tell by the vignette scenes they’ll break it into 15s later.

Dayummm

This :90 is basically 4 social first vignettes that can actually be repurposed for different audience segments.

Wow. This is really cool. Hadn't seen this before. I am sure its pretty costly to do something like this.

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Feels like Volkswagen is saying was should drive bikes at 0:24 since they’re bigger

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Who does the ad work for Ashley Madison? Is it done at an agency, in-house, or a brothel?

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