I work as a marketing manager on a team that partners closely with PMM and have developed a lot of experience with GTM and strategy. Though I don’t have direct PMM experience, I want my next role to be in a product marketing capacity. How can I break into this role?

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I would ask your talent department. If you have transferable skills then I feel like it makes sense. Marketing managers and PMMs do have some crossover. The main difference is who you work with, so make sure to focus on talking about building relationships with Product, Engineering, Sales, Customer Success and customers. Not only that, making sure the Product teams vision and roadmaps are translated to the marketing strategy for the year, and communicated to your audiences in s language they understand. The Go to market strategy and tactics will fall into place when you have those things.

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Can you transfer within your company? That might be the easiest option to break in

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Hi 🐠 ,

I asked this before but still very confused.

Cloud Engineer in McKinsey & Company Knowledge Center (Working in a DevOps/SRE role) - 18 LPA fixed

OR

Software Engineer at
Qualcomm (coding profile) - 15 LPA fixed + $16,000 stocks (divided into 3 years)


Please help 🙏
YOE - 3.5
Stack - Python/AWS

If you had this choice what would you have picked?

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I am looking for my first switch

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I have one offer of 11 lpa.
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TIA

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Hello All!

Last year I pivoted internally to a Product Manager role, which has been good to me; however, I think I would like explore Product Marketing. I’ve always loved story telling and want to combine that with strategy. Any tips on how to transition to the field?

A little background on myself is I have 11 YOE.
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8 years - Merchandise Planning and Category Development
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Thank you in advance for the feedback!

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