I work closely w/ our client’s media agency, but never worked strictly on the media-side. How easy is it to make the switch? Any advice? Ideally do not wanna start back at the bottom!

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If you’re looking at planning and buying, you will probably need to start back at the entry level; there are a lot of foundational skills and practical experience you need to do the job that are taught at the junior level. If you’re looking at Comms or Strat (without investment, activation), make the move now. You’ll still probably need to do a lot of the same trainings as the juniors, but you might be able to make a lateral move to a Strategist title.

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What about the other way around going from media to account? Can i I get by as an AE or will i need to start over?

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What do you currently do or have experience in?

At my agency, f you don’t have experience actually planning media, it’s unlikely that you’d get anything other than an entry level position.

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Fish,

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