{ "media_type": "text", "post_content": "I work for a startup and my CEO is talking to a potential client about taking a white label of our SaaS product. It would be the same product with the clients branding, certain features may be turned off and small differences in copy. My question is how would you build that? I’m not technical so in simple terms would it be 1 code base, that would create 2 instances and then some sort of configuration which will apply settings like branding, copy, feature flags etc?", "post_id": "6049c99efe8dc7001c68daf3", "reply_count": 3, "vote_count": 2, "bowl_id": "5ef2c1fa90958000291670db", "bowl_name": "Tech Strategy & Product", "feed_type": "bowl" }

I work for a startup and my CEO is talking to a potential client about taking a white label of our SaaS product. It would be the same product with the clients branding, certain features may be turned off and small differences in copy. My question is how would you build that? I’m not technical so in simple terms would it be 1 code base, that would create 2 instances and then some sort of configuration which will apply settings like branding, copy, feature flags etc?

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Posting as :
works at
You are currently posting as works at

Do you have a technical person on staff who could help, or is it just you?

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We have people who can help. Although, the head of tech has been off for the last 2 weeks

Code base should remain the same. Turning features on or off is typically handled through security role setup, ie for this client, certain security roles would be disabled and hence features inaccessible. Branding can be handled through customizations built on top of the code base - in well established products, customers are given the ability to make cosmetic changes through customizations which allow certain predefined elements in the product to be modified

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