I’d like to transition out of the agency world, and am looking for inspiration. Any former ad strategists that found applicable use of their skills in other industries?

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I did a pivot from traditional planning. Now Digital business strategy at _SR. Mostly shepherding traditional clients to invest in digital, adopt a digital first mindset. A lot of Ecomm and retail, constructing consumer journeys, identifying opportunities, creating roadmaps. Also a lot more jargon but you just roll with it. If my output was another fucking banner campaign or :30 tv spot I was going to lose it. Nobody wants that shit, I started to view advertising as unwanted noise, pivot into something where you can create actual value for consumers.

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Design strategy (IDEO, etc)
Biz strategy (Deloitte, etc)
“Innovation” companies (What If, etc)
Content development (beyond content strategy)
Trends and insights research
Those are all pretty close in - lots of further out applications but you’d need to make more of a case that your skills transfer....

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Product management

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The guys that started Method were planners. Start a small biz, dude. Seriously who else would be better at concepting something from the ground up? OR lend your abilities to others who have the idea for a venture but need the brand road map. The scene out here is great for someone who can work fast and with a ton of care for the project.

Also there’s teaching. And not just at brand center. A ton of great schools are getting into teaching ad strategy and it’s a blast. You’ll definitely feel old, but it’s a blast.

Good luck!
- mama🐻

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Architectural design strategy

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