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Ideal word count for a manifesto? (Note: I understand this depends on the brand/mood/idea, but IDEALLY, where do you land? What’s a good rule of thumb?)

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Read it out loud. Did it feel like you stopped too soon? Add more words. Did it go on after it sounded like it should have stopped? Trim. Manifestos are a feeling. Shooting for a “word count” isn’t the way to write these

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There isn’t. I’ve worked on hundreds of them at well known agencies. Good luck progressing with how well you seem to take actual advice

1 sentence per line. 5 to 9 lines.

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One paragraph. 12pt Calibri. Microsoft word. Standard margins. No more than 4 lines.

smart

And also, thank you.

Transcribe 4 or 5 manifestos you like. Average the number of words in each. That's how many words.

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Thanks!

At 12pt Calabri I always find they fill out a standard page. Each set of bars about 3 or 4 lines. Line spaces in between. And that usually times out at about a minute and a half, or longer with some breathing room.

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If it feels long, it is.

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And even if it doesn’t , it’s still probably too long.

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