If a reporter responds to your pitch “yes, I’m interested in covering this news” as an exclusive and proceeds to send questions - is that a confirmed exclusive? Confused why I keep getting ghosted by reporters 🫠

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IMO, that’s pretty on point with what I’d accept as a confirmed exclusive.

I’ve gotten more in the habit lately of trying to get some feedback when this happens (and in instances where, for example, they agree to embargo research and indicate coverage plans but don’t publish).

This has helped me better understand whether expert POVs/research insights might have missing elements. From there, it’s easier to identify ways the client/I can strengthen future engagements/outreach to help encourage more follow through coverage from media

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I’ve had some success lately with the below phrasing, in case it’s helpful:

To get a better sense for the types of [research/perspectives/stories] you’re looking for, was there any feedback on [XXXX] that you'd feel comfortable sharing? I'd love to make note of anything so I can be sure to reach out with what’s most helpful for you.

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As an associate at a VC firm, if I meet with a startup and they go reach out to my director or my MD, I automatically decide we aren’t investing in them. My bosses trust my judgement and they won’t engage if I tell them not to. Startup did it today, and it didn’t matter that they had something interesting. Considering they didn’t give me the materials I asked for to review the deal, it felt disrespectful.

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