If a writer isn’t great at writing but excels at coming up with ideas for any media, would you hire?

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Posting as :
works at
You are currently posting as works at

They’re an Art Director,

likefunny

Depends on the account and what their position will entail. If it’s more ideating and less writing, possibly. But if it’s an account with heavy writing, probably not. But they would have to be good enough at writing to get their ideas across in a engaging manner.

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No

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So they’re a creative strategist or advertising consultant?

Hire a writer who can’t write?

No way

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