If all the top consulting firms made anonymous decks or gave anonymous pitches to a client, eg no branding and the client did not know which firm made which deck, do you actually think that the client would prefer MBB?  Is MBB actually coming up with better/more innovative solutions? I feel like I see many repeat or slightly altered solutions on almost all of my cases, are these really things that people at Deloitte/Accenture etc aren’t coming up with?

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