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It’s not the amount of the bump that is (supposed to be) standardized, it’s the new salary. Associate Director in chicago should be 100-120. If you are not near the extremes of the salary band below that, this should usually be a 10-20% raise.
ACD in Chocago should be at least a 30k bump.
Can you speak to the pay bump from mid to senior?
If you work for a holding company, good luck getting up to market rate.
Is 30K a reasonable bump from Sr. to Associate Director in any position or just creative? Asking as a non-creative to anyone who happens to see this.