{ "media_type": "text", "post_content": "If most CDs want to be making the work themselves, and were just the role because they excelled as creatives but maybe don't like or aren't meant to be managers, why do we have this agency model where there's tons of hierarchy instead of having teams of creative directors who come up with ideas and do the work. In terms of nurturing talent, let the other agencies do it and then hire on people when they're senior.", "post_id": "5fdb1123e23e3a00219740fd", "reply_count": 4, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

If most CDs want to be making the work themselves, and were just the role because they excelled as creatives but maybe don't like or aren't meant to be managers, why do we have this agency model where there's tons of hierarchy instead of having teams of creative directors who come up with ideas and do the work. In terms of nurturing talent, let the other agencies do it and then hire on people when they're senior.

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You have to pay more for seniors. That is, your clients have to pay more for them. And they wouldn’t want to. Such agency would probably lose a lot of pitches for this one reason.

I think they'd save money by not having to hire additional teams to work under them. If creative directors didn't have to manage everything and could do the work themselves, they would get it done more quickly, and better, and actually like their jobs

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Some agencies are like that (CDs who make the work). BBDO for instance - even ECDs work on ideation too. Or at least they did a few years ago from when my source dates :) I believe it’s up to each individual.

That's cool, I know there's some seniors that make as much as a cd, which makes sense to me as well. Ultimately what's more valuable incredible ideas or someone who manages and tries to source incredible ideas

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