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McKinsey and Bain's ad services are more back office. Deloitte and Accenture are more invested in their ad services - it's their fastest growing, more profitable parts of their companies, so they're investing hard. McKinsey and Bain still see themselves as the white glove, fancy consultants -- will do positioning, market-sizing work. Not investing much in tech side of ad. Deloitte still gets most of its $$ from accounting services and can't bid for a lot of ad clients bc of existing accounting work. So I'd look into Accenture if I were you.
Have you looked into Annalect? Technically consulting, but still with that media focus.
So if its 1 real viable player who's actually scaling their ad operation why is everyone freaking out about consulting competition?
The question was about which of these 4 options would be the best. Would I work at a consulting company's ad group vs XYZ media agency or creative agency? <-- that's a different question. Hehe.