If one was legitimately looking at consulting firms as an option, what other players are there besides Deloitte Digital and Accenture Interactive? Does McKenzie have an ad arm yet? Bain? Small ones?

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McKinsey and Bain's ad services are more back office. Deloitte and Accenture are more invested in their ad services - it's their fastest growing, more profitable parts of their companies, so they're investing hard. McKinsey and Bain still see themselves as the white glove, fancy consultants -- will do positioning, market-sizing work. Not investing much in tech side of ad. Deloitte still gets most of its $$ from accounting services and can't bid for a lot of ad clients bc of existing accounting work. So I'd look into Accenture if I were you.

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Have you looked into Annalect? Technically consulting, but still with that media focus.

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So if its 1 real viable player who's actually scaling their ad operation why is everyone freaking out about consulting competition?

The question was about which of these 4 options would be the best. Would I work at a consulting company's ad group vs XYZ media agency or creative agency? <-- that's a different question. Hehe.

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