Related Posts
Is Belvedere Park becoming gentrified?
Be a good neighbor
When you find out you’re getting promoted
Additional Posts in Advertising
Publicis vs IPG? Which would you choose?
working from home? say Aye!
How many hours have you worked this year?
New to Fishbowl?
unlock all discussions on Fishbowl.
It’s a meme - I highly doubt anyone is actually planning to storm Area 51.
On the other hand, this is a cool example of how brands should interact with memes as opposed to making some basic “TFW u wanna crack open a cold one with the boys 😎🍻😎 [insert can of bud light photo]” type thing to put on their social pages
And I am certain that’s what Bud Light was hoping for. Mission accomplished! 😁
This is great work. It's funny and timely. It clearly demonstrates how in touch this product team is with internet culture, and I bet it was fun to work on. 👽✌️
Proper use of internet culture by big brand. Every time our upper level CDs don’t let us jump on meme ideas, it hurts.
BIG MOOD
Fair enough. I’ve become blah and needed to hear alt perspectives
Sometimes the alt is right
C’mon… You actually work in advertising! Did you think KFC’s Bluetooth keyboard tray liners or Pizza Hut’s projector pizza boxes were real too?
It’s real to me damnit!
It’s a joke...
It’s a joke. Have a beer.
They’ve done a great job of deflecting. Never said they were “for” raiding Area 51. Built It around the meme and joke of aliens.
Glad you’re not my CD 🙄
same
It’s an improvement from the usual BRAND DOES A MEME but does it not still come off as random for Bud Light?
Are they doing anything else to tie into it? Will the Bud Knight participate in the raid, for example?
Literally working on an idea for this now
My first thought was to try to push off this for something about “illegal aliens.”
Idk how. But it seems like if you could get a person who’s here “illegally” into Area 51, and then to run out...Idk what would happen. Bud light would be their official sponsor? Would they do something to support the humanitarian crisis on the boarder? Idk!!
Bruh put the bong down
Fun idea, and great way to lock in more gamers. Love it
it's the CIA. run, my fellow advertising scum. don't let them know about marketing's connection to the alien uprising.
you'll not take me sober!
*crushes bud light on forehead; chugs*