If this happens, people are likely to get shot if not arrested, what is wrong with Bud Light? I wouldn’t touch this with a ten foot pole if I were a brand. Thoughts?

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It’s a meme - I highly doubt anyone is actually planning to storm Area 51.

On the other hand, this is a cool example of how brands should interact with memes as opposed to making some basic “TFW u wanna crack open a cold one with the boys 😎🍻😎 [insert can of bud light photo]” type thing to put on their social pages

likefunny

And I am certain that’s what Bud Light was hoping for. Mission accomplished! 😁

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This is great work. It's funny and timely. It clearly demonstrates how in touch this product team is with internet culture, and I bet it was fun to work on. 👽✌️

likefunny

Proper use of internet culture by big brand. Every time our upper level CDs don’t let us jump on meme ideas, it hurts.

likefunny

BIG MOOD

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Fair enough. I’ve become blah and needed to hear alt perspectives

likehelpful

Sometimes the alt is right

funnylike

C’mon… You actually work in advertising! Did you think KFC’s Bluetooth keyboard tray liners or Pizza Hut’s projector pizza boxes were real too?

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It’s real to me damnit!

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It’s a joke...

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It’s a joke. Have a beer.

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They’ve done a great job of deflecting. Never said they were “for” raiding Area 51. Built It around the meme and joke of aliens.

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Glad you’re not my CD 🙄

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same

It’s an improvement from the usual BRAND DOES A MEME but does it not still come off as random for Bud Light?

Are they doing anything else to tie into it? Will the Bud Knight participate in the raid, for example?

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Literally working on an idea for this now

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My first thought was to try to push off this for something about “illegal aliens.”

Idk how. But it seems like if you could get a person who’s here “illegally” into Area 51, and then to run out...Idk what would happen. Bud light would be their official sponsor? Would they do something to support the humanitarian crisis on the boarder? Idk!!

Bruh put the bong down

likefunnyhelpful

Fun idea, and great way to lock in more gamers. Love it

it's the CIA. run, my fellow advertising scum. don't let them know about marketing's connection to the alien uprising.

you'll not take me sober!

*crushes bud light on forehead; chugs*

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