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We’re you part of delivering the work that got the wins? If so yes. Otherwise no.
Go look in the Strategy bowl. They put all of us creatives’ work into their “portfolio” without even blinking.
I completely agree with ACD2 (if the strategists in question fits the profile he/she described), but also want to caveat and defend the amazing strategists that I’ve worked with in my (short) career. For certain strategists, I truly don’t think we would achieve the great creative that we produce if not for their smart thinking.
Ya know. An ECD isn’t a whole agency though. Thats why it’s not the ECD A-List. So many of us have given so much of our time and effort to these agencies. Won pitches, picked up the slack when others couldn’t. From PMs to Juniors. Every one is a part of that.
I say we all do it. If you can’t claim a little pat on the back for breaking your back, what can you claim? I’m sick of doing the false humble brag dance for years. Especially when others proudly beat their drum, and reap the rewards. No one is going to advocate for you, but you!
Our agency didn’t list this year, but congrats to all of you who did. You are a part of the machine, and you helped make it happen.
I would not do that. I do see it done though.
Maybe if you are the ECD or something.