If you have a chance to design the perfect portfolio program, how does it look like? Think content and length. GO :-)

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I’d start with not using GO

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👍🏻

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The perfect portfolio program in my opinion is an internship like portfolio program where you get paid for doing work for real clients and not paying to get experience.

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I’m going to be the contrarian and say this is a bad idea. Clients will take advantage and use this as a way of skirting labor laws and not fairly paying non-student workers. Agencies and clients already abuse the internship format, this just perpetuates it.

I would say as a replacement, the school should hold career events with agency recruiters (and possibly even creative directors), to meet all of the students, in order to arrange real, true jobs as entry-level creatives. Not as interns, but as actual employees.

Make sure there's a job placement available for graduating students. Having a great job board with career counselor helps.

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I’d start with 10 weeks of headline writing. 30 weeks of teams/competition classes. 22 weeks of internship.

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I just realized that doesn’t add up to 52 weeks. I’m a writer, not an accountant!

Step one: hire instructors that are at least CD level.

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Step two: bring in senior team members to talk about their experience. People who are relatable and familiar with the day-to-day things that a CD wouldn’t have time for.

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An Account Management program for account execs would be nice as well.

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That’s great!

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Based on my MAS experience. Probably something with actual craft classes rather than every class being a different ideation/conceptual class. Like actually teach writers to write and art directors to design. These are the foundation of any creative. So many students were incapable of designing that it made it almost impossible to see our ideas fully realised which hurt our odds of getting into good agencies.

Also on an unrelated side note. Stop bringing up students to be so desperate for awards.

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Having some diversity among the professors, not just all white males, that also happened to be egotistical and toxic in their own way, yes speaking from personal experience :-)

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Same

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A year of daily concepting crits with a brilliant but vicious and dictatorial tutor who instills a strong bullshit-sensitivity streak in all her students, but also leaves them will a strong urge to go out into the world and prove her wrong.

Backed by two or three more nurturing ‘craft’ instructors who guide/hone their charges’ abilities to write/art direct/design/code their ideas.

The course should be residential and take place in a small, boring town where there is nothing to do in the evenings but work or visit the local art house cinema, which conveniently shows all the greatest films of the last 100 years, usually in double bills at a set price of $5, or the town gallery that has weekly rolling exhibits by the greatest artists in history.

The course should be funded entirely by a rich, shadowy donor, allowing all to attend regardless of financial background.

The entry test should be legendarily capricious, but actually a really good test of critical thinking.

The final term of the course should include the opportunity to compete in open, on-site briefs for Droga5 NY, W+K Portland, Mother London, 72&Sunny Amsterdam, with the winning entrant team offered a year’s employment at each. (Travel and accommodation for each of these provided by shadowy donor).

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Quality and consistency of instructors is a must, but then I’d say internship like experience and competitions are the most valuable. Enforce some level of portfolio grading to ensure students are committed

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Charge less. 50k in non-dischargeable student loans just to enter the industry is bullshit.

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Degree programs in everything but advertising with One Show Annuals strategically placed in public bathrooms, and CDs that lurk in the coffee shops with nametags that read "I'll mentor you if you say please."

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