If you want a higher CTR and valuable acquisition, which digital medium would you use? Paid social media ads, in-app mobile, or Google search ads?

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Google AdWords for strong high-value acquisition if you can nail the verbiage of the ad but paid FB is your best value

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I think knowing what problem you’re trying to solve and who your audience is matters too. For example, advertising a senior-friendly phone to a tech-averse audience with in-app mobile is probably not going to be effective. What if you were trying to gain awareness with YT influencers? Then you’d be silly to overlook YT. I’m sure there are thoughts about channel efficacy in general, but just an example of other pieces to keep in mind 👍🏼.

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Paid social for sure. I like instagram ads.
I hate youtube ads btw. Pls never advertise on youtube i ll resent your brand

likehelpfulfunny

Paid social has been most effective for lead capture in my experience. 97% of our client’s site traffic is from Twitter and results in 500 leads a month (2K since launch)

likehelpful

Paid social

likehelpful

It entirely depends on the media usage habits of your target audience. You shouldn’t throw money at platforms without knowing where they are. That being said, paid search is the most intent based for acquisitions, so great place to start.

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Interactive video

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CTR is absolutely not a proxy for interest or engagement.

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SEO all day, invest in long term asserts that can drive organic traffic

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Paid social but that’s because CPM is so slow on banners

helpful

Why focus on CTR? Post click fraud avoidance loves you.

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Right message, right person, right time. It’s about the targeting, you find the right balance of layers. Start with a few then add on and take off layers until your get the right CPA or whatever your KPI is. Don’t focus too much on CPM or CTR. A consumer who is engaged and will take action will always cost more than one who doesn’t.

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