If you work for a small biz as social media strategist/manager, what are your average monthly metrics on LinkedIn? Does LinkedIn advertising works for you to get 'quality' leads?

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My average monthly impressions is around 30k but our engagement is almost nothing. I don’t feel like we are generating any quality leads or leads in general. Gain a couple followers a month, if that. I definitely need to watch some videos on how to do advertising on LinkedIn better. We are a B2B and B2C. So LinkedIn is something we need for wholesale. Just haven’t figured out how to get our numbers up.

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We are in a mix. We are in pet, dental and home.

Are you asking about paid? Organic? Both?

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Thanks for your reply and advice! yes, I already use gated content and it works, I do get a lot of downloads (hence email addresses). And I sponsor the gated content via Google ads and LinkedIn ads as well.

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