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Happy Friday 🎉
Could someone tell me about FCB Yuzu Yellow?
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If you were not part of the ideation but had a significant say in the production process/chats with directors/post production, I’d definitely put it in my book. Especially as an art director.
Rising Star
No. Unless you made significant changes to it.
I'd still put it in my book, but only if I played some type of role in it. If the entire thing happened prior to your involvement, and they are all gone, then I'd leave it out.
Put it in your book! Just as the creatives who left should, too. You can be honest about your role but IMO if you’re doing the work you’re doing the work.
CDs put my work in their book all the time when all they’ve done is approve it at some stage or present it to the client.
Everyone knows every spot has 100 people that helped make it. As long as you can talk to your involvement, I’d say add it in.
“I sat in video village all day, had a breakfast burrito, approved a shirt after seeing five duds, turned to the client a few times and said, ‘I’m feeling pretty good about our coverage want to move on to the next shot?’”
If you didn’t do the creative, don’t put it in your book. Years ago, my “former” AD ( who left) and a freelance writer created a great ad - fantastic headline and great visual. My new AD and I signed off on the production.
Five years later, the head of HR (Maxine Pietro - who went on to write novels with James Patterson) called me into her office. She said she’d seen the ad in an AD’s book (applying for a job) and asked him who wrote it. He told her he’d worked on it with me. She asked me why it wasn’t in my book and I told her the truth. It wasn’t my work or that AD’s either. It was a terrific ad, but claiming credit for the creative cost him the job.
Senior Copywriter2 - Sorry, but it was my pleasure to help ensure he wasn’t hired- (one has to be hired to be fired). I don’t like creatives who take credit for other people’s work, and I didn’t like or respect that AD.
He was obnoxious and intolerable, and it was my misfortune to be partnered with him for a very short period of time. He got that job (first one out of school) because his uncle was one of the partners at the agency.
I was usually great with working with/mentoring junior talent. But David wouldn’t listen to me, the account team, or the client. His reaction to anyone critiquing his visuals was: “Well, I think it’s perfect. I got all As in college, and my teachers always liked my work. I’m sure my uncle would like it if I showed it to him.” Ugh; a 22-year old brat.
I was a Senior Writer and had just lost my wonderful, talented AD. I needed an AD and the account I was on required very simple visuals, so we all thought a Junior AD would be okay. I even agreed to it!
It was a book account. Not surprisingly, the visual was always a CU of the book and some clever/creative props to support the story. Tabletop photo shoot. Easy.
But every visual David showed me/us involved on-location photography and people - never a book cover/product. (Kid could draw - I’ll give him that! ) We even let him present his novel idea to the client once, hoping that hearing the visual needed directly from them would help him understand. It didn’t.
After a month - knowing I couldn’t get a replacement AD - I left the agency. The writer who replaced me (a friend of mine) took a different tactic with young David. My being kind and patiently trying to explain things to him didn’t work.
Intimidation (not in my wheelhouse) and a threat or two turned out to be the key. 🤣